Overview
Harley-Davidson came to Droga5 with the ambition to build the next generation of riders around the world by expanding the brand into new spaces and accessing new customers.
As a part of the whole rebranding, a complete redesign of the E-commerce was needed. For a period of 9 months, I worked as a Senior Visual Designer on Droga5’s creative team for one of the world’s most iconic brands.
To be able to deliver the huge amount of work within the deadlines, close collaboration with other designers, developers, art directors and stakeholders was vital. The key to success was creating and maintaining a unified workflow throughout the project’s sprint cycles.
