Overview
Accenture Interactive partnered with Cannes Lions to provide all pass holders with a free recap of the festival: the Digital Doggy Bag.
The Digital Doggy Bag concept was born from the insight that attendees find it hard to draw meaningful learnings/conclusions from the amazing work they saw at the Cannes Lions.
Together with an onsite team, we went to Cannes to curate and create the Digital Doggy Bag’s collection of rich media content in collaboration with the Cannes Lions content team.
We then aligned this content with six major trends and packaged it up in a presentation-ready format, for attendees to be able to easily share.
The Digital Doggy Bag consisted of:
– 1 x “Week in Review”: A richly-designed digital recap of the week’s most notable moments, displayed in an easily-digestible storytelling format, integrating video from the event and The Work in two languages (English and Mandarin).
– 6 x “Trends” Decks – A series of content publications focus on the 10 Cannes Themes, including real-time input.
Workflow
Together with 8 reporters, 3 designers and a few leads, we aligned the team and divided the work to be done. The goal was to deliver this recap when the Festival ended. This meant attending the talks and presentations during the day, to be able to design the decks in the evening.
There was an intensive and close collaboration with the reporters, as design was changing while copy was being created. At the same time the different decks had to be visually aligned with the other designers, to create one visual style.
We were able to deliver the huge amount of work within this tight deadline thanks to the amazing team and teamspirit that made it happen. The results were great and the feedback from the client and the visitors were excellent. The rosé afterwards never tasted so good.
